The sequel (and, presuming they follow the novels, second of four films) really hit its stride at the box office this weekend. Although it ultimately failed to beat the first weekend takes of The Dark Knight or Spider-Man 3, well, those films each cost about $200 million to make, while New Moon cost $50 million. So I’d say the producers of the latter were entirely satisfied.
The film opened last Friday, technically, with nationwide midnight shows on Thursday night. Over $26 million was made on these alone, leading to a complete Friday take of over $72 million. I think that beat Dark Knight for the first day, if not the first weekend. By Sunday, if estimates hold, the film dragged in a whopping $140 million. Twilight opened with about $70 for the entire first weekend, and wrapped up with about $191 million total domestic. Obviously this is going to be rather better than that. Meanwhile, the film also $118 million overseas, for a ONE WEEKEND take of nearly $260 million.
Reviews were mixed, but missing the point. Although some actually women seem to be going to and enjoying these films, the fact is that they are aimed at young teen girls. If they’re happy, then the movies are doing their job. Yes, it would be nice if the films were really good in a general sense, but yeah, a lot of Titanic really sucked, but it aimed at the same audience as New Moon and made over a billion dollars.
Meanwhile, the third chapter is due out next summer already. I hope Iron Man 2 isn’t released right on top of it.