Let’s say you create TV shows. If you want to be a moderate success, but have people think you’re a huge success, aim your show at the comparatively tiny demographic that includes the sort of people who write for entertainment magazines.
I think many of us (especially guys) are wondering what the fuss is about the upcoming Sex and the City movie. In fact, how did that movie even get made as a theatrical? Wasn’t the TV show’s audience objectively fairly small? How do they hope to make back their reported $65 million budget, much less make money off this thing? (Especially following the bewildering reports that the film is two and a half hours long.)
Well, free advertising helps. This week a new Indiana Jones movie is coming out. So what’s on the cover of this week’s Entertainment Weekly? Sex and the City. In fact, it’s a double issue of the magazine, and out of the expanded 120 page count, the first 100 pages are devoted to Sex and the City!! Seriously! One hundred pages of S&TC (including, admittedly, a lot of ad pages), about 20 pages for two weeks worth of other movies, TV shows, books, albums, etc.
I went and looked at last week’s issue to see if the magazine had covered the Indiana Jones movie earlier. Nope. The cover story was on Oliver Stone’s upcoming George W. Bush movie. (!!!!) Man, that magazine has to be selling like hotcakes. (This might explain why a year or so ago they offered me a subscription rate of .25 an issue. That’s right, twenty-five cents.)