I’ve noted in the past that Hollywood continues to occasionally make movies aimed directly at the geek market, but that the geek market seldom returns the love. Such extremely good films and definitely geek-oriented movies as Grindhouse, Drag Me to Hell, Snakes on a Plane, Slither, Black Dynamite and others might have gleaned significant blog coverage–which is why Hollywood continues to try making one once in a while–but when it came time for geeks to actually grab their non-geek fans and hit theaters (which is what is needed, along with the repeat viewings which didn’t happen either), they didn’t show up.
Following what I think most would call a rather tepid summer at the cinema, August oddly is offering a plethora of geek chic movies: Piranha 3-D, The Expendables and Scott Pilgrim vs. the World. Each of these are primarily aimed at exciting geeks (albeit different generations of them), but the fact remains that each’s greatest change remains breaking out of that demographic and respectively attracting either 1) mainstream horror buffs and teens who like 3-D movies rather than just the horror blogger types (although the repeated emphasis on the film’s gore and boobage is designed to attract almost solely the latter), b) generally action fans, such as they are, although the cast is really designed to again draw hardcore geek action fans.
The film most likely to break out would be Scott Pilgrim vs. the World, which seems hip enough that it might escape the obscure comic nerd ghetto that fine films like Ghost World was trapped in. We’ll see.
The fact remains, though, that geeks could really do themselves a favor by getting out there and supporting these films, which actually all look like they could be pretty good. (Time will tell.) Will they though? Will they corral their buddies to pump up ticket sales, or go see the movies two or three or four times in theaters, as geeks used to do. Although home video largely killed that action, or even made it possible to skip any theatrical viewings whatsoever.
We’ll see, but history paints a grim picture.