Will the geeks show up?

I’ve noted in the past that Hollywood continues to occasionally make movies aimed directly at the geek market, but that the geek market seldom returns the love.  Such extremely good films and definitely geek-oriented movies as Grindhouse, Drag Me to Hell, Snakes on a Plane, Slither, Black Dynamite and others might have gleaned significant blog coverage–which is why Hollywood continues to try making one once in a while–but when it came time for geeks to actually grab their non-geek fans and hit theaters (which is what is needed, along with the repeat viewings which didn’t happen either), they didn’t show up.

Following what I think most would call a rather tepid summer at the cinema, August oddly is offering a plethora of geek chic movies:  Piranha 3-D, The Expendables and Scott Pilgrim vs. the World.  Each of these are primarily  aimed at exciting geeks (albeit different generations of them), but the fact remains that each’s greatest change remains breaking out of that demographic and respectively attracting either 1) mainstream horror buffs and teens who like 3-D movies rather than just the horror blogger types (although the repeated emphasis on the film’s gore and boobage is designed to attract almost solely the latter), b) generally action fans, such as they are, although the cast is really designed to again draw hardcore geek action fans.

The film most likely to break out would be Scott Pilgrim vs. the World, which seems hip enough that it might escape the obscure comic nerd ghetto that fine films like Ghost World was trapped in.  We’ll see.

The fact remains, though, that geeks could really do themselves a favor by getting out there and supporting these films, which actually all look like they could be pretty good.  (Time will tell.)  Will they though?  Will they corral their buddies to pump up ticket sales, or go see the movies two or three or four times in theaters, as geeks used to do.  Although home video largely killed that action, or even made it possible to skip any theatrical viewings whatsoever.

We’ll see, but history paints a grim picture.

  • Ericb

    I haven’t seen a movie in a theater since 2003. No particular reason, I just have trouble getting up the enthusiasm to go to one.

  • BeckoningChasm

    Yeah, I’m with you, Ericb. The theatrical experience is the best for movies, but getting oneself in gear to do so takes too much effort – especially when “Avatar” is at the end of it.

    Maybe some B-Fest personage can schedule all of the films listed for the next go-round, which would be pretty cool (Slither’s “meh” factor notwithstanding.)

  • JoshG

    I would probably be more willing to go back multiple times if it weren’t so expensive.

  • Josh, that’s completely true. I wasn’t knocking geeks so much as…well, OK, I was, but more to the extent that geeks are also prone to bellyache about the selection of movies they are offered. If they want more films with a less mainstream vibe, as a collective class they’ve got to support the ones that do get made aggressively. Instead, they often don’t seem to support them at all. Geeks want another Evil Deal movie, but when Raimi makes Drag Me to Hell, they fail to go see it, or just see it once, or see it alone but don’t drag other people to see it.

    Which is fine, but it makes a lot of geek complaining much more obnoxious.

  • John Campbell

    We go maybe once a year. This is mainly due to the fiancee being deaf mind you.

    And even though all movies get a open caption showing. Open captioning is shown overtop the movie and tey use a white or light yellow color for the captions. This is great until the background becomes so bright you can’t read anything!

    (I still read even though I’m hearing. I’ve just become used to tv with no sound and only CC. Only way to experience her world).

    Plus you can’t stop movie and rewind because captions weent by so damn fast.

    And with advent of big ole flat screens, it’s like having a home theater.

    Dvd/blu-ray allows us to rewatch movie whenever and as many times as we want for about same price as going to theater.

    Mind some movies are at their best on big screen.

    That’s my 2 coppers!

    Ken please please do more Challenge o’ the Superfriends!!

    I’m a demanding fan!

  • Wild horses couldn’t drag me to care about Scott Pilgrim. If I never have to see Michael Cera’s face again, it’ll be too soon.

    Seriously, I abhor this current trend of geek pandering. “Shoot ‘Em Up”. “Kick-Ass”. “Suckerpunch”. Hollywood has decided that geeks are actually all 8th-graders, and should be catered to accordingly. “Look! Hot girls kicking ass! Explosions! That’s what you like, right? Shoot, with the nerds, we had to at least TRY to be intelligent, and look how well THAT worked out. But you geeks eat up any old stupid thing!”

    We’re two years away from “Ass”, like Idiocracy. Five years, tops.

  • Ericb

    How big a market share do (movie and comic book) geeks represent anyway? Has Hollywood ever had any success directing movies solely at this audience?

  • Rock Baker

    Cost is the biggest problem. The slap-dash approach people take today is the second biggest. The walk-in in town overcharges and they don’t even have a very good theater (always too cold, lousy speakers, the image is ALWAYS pouring over the screen’s edges, the seats seem to’ve been designed by the Marque De Sade, and every single screen has some little blob or scratch that catches the light and draws you’re attention away from the movie), the drive-in in another close town is much, much cheaper (they still have $4 tickets! -AND DOUBLE FEATURES!) but you still have the issue of gas prices and they don’t build modern cars with the drive-in in mind. I’d say that when the economy improves it will help the theaters greatly. (Though, the way things are looking right now, I wouldn’t venture a guess as to how long that might be.)

  • Gamera

    I guess I just like ’50s movies more than modern ones. I won’t bore ya’ll with the details but probably half my DVD collection is B&W films. I only own a dozen or so made since 1990.

    I did go see ‘Drag Me to Hell’ and recommended it to friends but frankly none of the upcoming movies really interest me that much.

    Sorry I’d like to show my support.

  • BeckoningChasm

    To my eye, ear and mind, the biggest problem with movies nowadays, and the reason I’ve basically stopped going to them, is that they are all the same movie, time and time again. I think the reason is that no one in Hollywood really knows what a “story” is, so they just recycle the bits of recent movies they liked. I’ll wait for Netflix, and in fact I’ll wait for “Watch Instantly” Netflix. I’m more than willing to support an intelligent, well-made film, but they have to start making them first.

  • Well, I wasn’t aiming my remarks at the readers of this site, and I agree with pretty much all the sentiments expressed here, but the fact is that several of the films pitched at the geek / supposed b-movie fan demographic have been in fact really good, like Snakes on a Plane. And Black Dynamite was GREAT. That film should have made ten times what it did.

    Hell, I’m still scratching my head over why Eight Legged Freaks didn’t do better.

  • Rock Baker

    “I guess I just like ’50s movies more than modern ones. I won’t bore ya’ll with the details but probably half my DVD collection is B&W films. I only own a dozen or so made since 1990”

    That sounds a lot like my library.

    I guess I missed something about Snakes on a Plane. I remember it being one of the last things I saw advertised on television, and not caring one whiff about it. I thought the title was the most lazy, stupid, insulting thing I’d ever seen a theatrical film advertised under. After hearing that title, I figured I could go ahead and make a movie called “Bigfoot from Outer Space” and be secure in the knowledge that there had been dumber titles used for features. I’ve not seen the film, but the title turned me away faster than a cross repells Dracula. (I’m not saying the premise isn’t workable, but they really should’ve taken a few seconds and tried to think up a real title.)

    Eight Legged Freaks was a disaster mostly because it had no confidence in itself, or so would be my take on it. You had a good setup, but no faith in the audience to play along. It was too campy, and had far too much humor for a film in which people were horribly killed by giant spiders. It could’ve been one of the creepiest movies ever filmed if they’d have just dropped the cartoon music and gremlin noises the spiders made (and the ‘Oswald Rifle’ gag that went nowhere, and the annoying trailer boradcaster, and an opening slightly less insulting to chemical transporters, etc.).

    And I can see how Black Dynamite might not be everyone’s cup of tea. Still, and actual wide release and more aggresive advertising and who knows what business it might’ve done.

    Alien Trespass was another financial disaster. Did anyone see it? I’d like to know if they actually bothered to play it straight or if it was another spoof.

  • Mandy

    Re: Snakes on a plane: “I thought the title was the most lazy, stupid, insulting thing I’d ever seen a theatrical film advertised under.”

    The thing about that is, SoaP was just the working title for an action film in development that people saw on IMDB. People made jokes about the terrible, effortless name and the premise to the point that fans started to request that they not change it from that title (even though they had not originally intended to use it.)

    They also re wrote parts in the movie to include lines made up by fans, and to make it the more campy movie people were expecting.

    It was much better than I thought it would be, I actually enjoyed it quite a bit. Though I understand why it would be a turn-off if you didn’t know the backstory.

    Onto the real topic… I do try to support ‘my kind’ of movie when it actually gets made. I saw Grindhouse the week it came out, and do expect to see Piranha 3D. Tickets are expensive so I have to be pretty hyped up about a movie first.

  • GalaxyJane

    For me it’s mostly that I just don’t enjoy the “theater experience”. Something about movie theaters has kind of creeped me out since I was a kid. I hate the way they smell, I hate feeling like I am cut off from the outside world (where nuclear annihilation could be happening at any moment and I’d never know until I walked out into a post-apocalyptic landscape full of zombies and incredible melting men) and I’m just socially phobic enough that going to a movie alone requires an effort of will that most movies just don’t inspire (y’all should feel privileged that I ever made it to my first T-Fest, I nearly chickened, SO glad I didn’t). The Expendables MIGHT be enough to draw me into a theater this year, but I won’t cry if I have to catch it at Redbox.

    On top of that I hate paying the kind of money that it costs to see a flick these days when I can stay home and watch something way more interesting on TCM or Netflix on Demand. Seriously, the year I was living by myself in San Antonio I saw an unprecedented (for me) 6 movies in a theater in a year because I had a friend that went every week. Only 2 of those movies (Iron Man and An American Carol) didn’t have me leaving the theater cussing every person involved for wasting my hard-earned cash. The last was Land of the Lost, so they got to both steal my cash and rape my childhood all at the same time.

    I’m much happier watching at home, where I can curl up in my recliner with a blanket and the beverage of my choice, the temperature is always right, I don’t have to watch the scary parts in the dark, I can hit the pause button when my pathetic attention span wanders off into the dining room and starts playing with the cat, and I can share my beloved monster movies with my boys without bankrupting myself for the privilege.

    I admit, I would have made the effort for Black Dynamite if it had played within 200 miles of me. That was a truly stellar film. But at least one of the best gags in Snakes on a Plane really requires access to a pause button, so that worked out better as a rental I think.

  • BeckoningChasm

    Hell, I’m still scratching my head over why Eight Legged Freaks didn’t do better.

    I think I can answer that–like most of the films mentioned, the advertising screamed “spoof!” I.E, “We have absolutely no confidence in this, and we’re not even trying to make a serious movie. We’ve just made something we can all make fun of, and you all like that, don’t you? Feeling superior to what you’re offered? Isn’t that what geeks are all about?”

    To which I say, no, geeks respect films that have the courage of their convictions, and learn to ridicule those that don’t. Giving us stuff that is pre-ridiculed (“four YOUR pleasure!”) is not the way to get us into the theatre. It’s just another of the current cinema disease, “contempt for the audience.”

    You know, Eight Legged Freaks was fun. Will I ever see it a second time? Outlook cloudy. Whereas I’ve seen Plan 9 from Outer Space dozens of times. Why? Because Ed Wood meant it, he wasn’t condescending, and he wanted me to be entertained above all. And yes I was, without the sourness of being “above all this geek crap. When can I direct another Julia Roberts film again, and get some awards?”

    Sorry for the rant.

  • The Rev.

    I never had a chance to see Drag Me to Hell (at that time, finances were so bad I literally couldn’t afford to go to a movie); Slither and Grindhouse, for some reason, didn’t really grab me (although I’ve since wanted to see them after word-of-mouth from people who rented them), and if Black Dynamite played around here I missed it. I did see Snakes on a Plane and Kick-Ass; I enjoyed the latter more, but did not regret either one.

    Eight-Legged Freaks, as a couple have said, was just too jokey and lacking in conviction for me. I don’t mind humor, but the squealing, talking spiders just rubbed me the wrong way (among other things). There are funny moments, and there are great creepy moments (the trapdoor spider attack, mainly, despite the utter improbability of it), but overall I was just left with a “Meh…at least it was a matinee so I didn’t pay full price for it” feeling.

    As for the three coming out, I’m most likely right now to see SPvTW because of good word-of-mouth from a couple of people I have similar tastes to. Unless it gets terrible reviews I’ll probably see Piranha 3-D before it leaves theaters. The Expendables is the one I’m most likely to wait for the DVD on, but I have to admit it’s tempting. If it gets a lot of positive reviews I might go ahead.

  • Gamera

    Thanks Rock, nice to know I’m not the only one out there! Guess I’m being a suck-up again but everyone has made good points on why I don’t hit the theater much anymore.

    Now that I think of it I noticed my experience with ‘Serenity’ was pretty much exactly what Ken noted. When it came out a asked several ‘Firefly’ fans, not Browncoats but still they liked the show, if they’d seen the movie yet. Everyone told me some version of: ‘My friend Bob works at the theater and is getting me in free’ or ‘I’m waiting till it comes out on DVD.’ I told them if they like the show they should support the movie to make sure a sequel gets made. All of them pretty much told me that they were sure it’d be a big hit and the sequel was in the bag. One guy kept telling me he was sure that the Sci-Fi channel was going to pick up the series and put it back in production. I have to admit to being somewhat peeved at the time about people wanting more of a show but doing nothing to support it. Although to be honest I only went to see it once and then bought the DVD.

  • Rock Baker

    “Hell, I’m still scratching my head over why Eight Legged Freaks didn’t do better.-I think I can answer that–like most of the films mentioned, the advertising screamed “spoof!” I.E, “We have absolutely no confidence in this, and we’re not even trying to make a serious movie. We’ve just made something we can all make fun of, and you all like that, don’t you? Feeling superior to what you’re offered? Isn’t that what geeks are all about?”

    That pretty much sums up why I didn’t go see Slither when I had a good chance to do so (and in a nice theater since the local one never booked it but my family wanted to see it so they drove to the next state to see it). I remember the TV spots all saying things like “wickedly funny” and making it look like a comedy. I went right to my “if you don’t have enough faith in the material to play it straight, don’t bother me” state of mind. I thought my brother was in error when he later bought the movie and I refused to watch it for a long time. Then I figured I could do worse one night and borrowed Slither. I actually rather enjoyed it, and would’ve loved to’ve seen it in a good theater! I’ve seen it a couple of times since. The ads pushed me away from something I liked, and that’s just not the way those things are supposed to work! (At the very least, however, it was just the ads for Slither that hit me that way. I tried to watch Eight Legged Freaks again a while back and I found myself getting irritated and ultimately angry with the film! I don’t ask a lot from a MOVIE, we’re talking escapism here, so when one actually ticks me off they’ve done something wrong.)

    After getting the backstory on Snake on a Plane (thanks, Mandy!), it does go down a little easier. That 70s Show came about pretty much the same way, and I’ve enjoyed episodes of that. (There has to be a smarter way of naming projects before the title is completed!)

  • David Fullam

    Of what you listed in the first paragraph, only Drag me to Hell enticed me to the theater and a DVD purchase (bottom line on it, I love Sam Raimi’s Horror films). I have no interest in the rest of those films. In the second paragraph, well I have to admit, I have no idea what Scott Pilgrim is, have zero interest in the Piranha redux, and can wait till Expendables hits cable. Just my two cents.

  • Petoht

    Guess I’m a little more mainstream than most of the regulars here…

    I don’t see many films in the theaters (despite being lucky enough to have a second-run theater within about 5 miles of my apartment) because I work the midnight shift while my wife works mornings. This means that we need to find a movie time late enough for me to get sleep but early enough so she can get to bed on time. And balance it with dinner. Needless to say, this requires a fair bit of planning ahead. Still, we usually manage a few movies every year (matching tastes can also be complicated, which is why I didn’t see Drag Me To Hell and she didn’t see Twilight: Eclipse).

    Still, some of the films here have gotten short changed. Grindhouse, for instance, was an amazing theater experience. I saw it right before it left the theaters, and there was only about six of us there, but we had a ball, cheering and laughing and everything; it was like a less crowded version of the midnight showing of the Star Wars Episode 4 re-release.

    For the complaints about movies like Eight-Legged Freaks not having faith in their material, it’s odd seeing complaints about Shoot ‘Em Up, which did have faith in its material and plays this utterly insane premise straight.

    Still, all that aside, one of the biggest factors for my movie going has become, “Will this still work on my TV?” Honestly, that question was one of the reasons I made damn sure I saw Grindhouse in the theater, because… well… that’s the sort of thing that only works in a theater.

  • Rock Baker

    I wanted to see Grindhouse when it came out, but the money wasn’t there (and I don’t know if the local theaters ever actually booked it). I was anxious to see the DVD, but then they released the two films on their own. I thought that sort of went counter to the whole point of Grindhouse. So far, I’ve only see Death Proof. It COULD’VE been a neato car flick, but QT missed his chance to make one. The chase was exciting, but it took forever to get there. I’d love to have a 16mm print I could trim down to about 50 minutes.

    Maybe the lone DVD releases instead of a double bill had soemthing to do with the fact that Grindhouse was the biggest flop since Billy Jack Goes to Washington?

  • Petoht

    Grindhouse was horribly mismanaged across the board. Some theaters only booked one movie or the other, some thought the “missing reel” gags were real, some skipped the intermission trailers… you’d think theater owners would have understood, but I guess not.

    I think part of the reason for the split was how people responded to the two parts. From everyone I’ve talked to, Planet Terror was vastly more popular than Death Proof. I enjoyed both parts, but after the balls-to-the-wall action and over-the-top comical gore of Planet Terror (seriously, the zombies were like water balloons), a Tarantino talkie just sucked the energy out of everything. Again, I liked Death Proof, but its tone was just so vastly different than Planet Terror (and the “trailers”) that it didn’t seem to fit.

    It was like an Evil Dead 2/Killer Shrews double bill.

  • Rock Baker

    That is weird (the distribution being so problematic), you’d think the pressbook sent to theaters would’ve had plenty of notes telling the theaters how to handle the showings. They do still issue pressbooks for theaters, don’t they?

    Maybe some of the pacing issues would’ve been fixed if Death Proof had been the A picture instead of the B picture, then things would’ve built to a frenzy rather than drop off. I don’t know about Planet Terror, but Death Proof would’ve benefited from being about 30 minutes shorter. The whole double bill idea works best when the films shown are fairly brief.

    Did the DVD for Planet Terror have the mock trailers? I wanted to see those on something besides YouTube. I have to admit, I’d have seen Don’t and Werewolf Women of the SS.

  • Petoht

    Yeah, I believe that the trailers were on the Planet Terror DVD. Just more of the giant middle finger given to Death Proof.

    While Don’t didn’t look like my cup of tea, I’m familiar enough with Z grade horror to have gotten that trailer and I laughed my ass off.

    Werewolf Women of the SS also completely floored me, especially with the “extra unused footage” of Nick Cage as Fu Manchu. It made no sense, didn’t fit at all, and was utterly perfect for what Zombie was aping. And the look in his eyes as he bellowed “This is my… MECCA!” was priceless.

    Grindhouse was so wonderfully ambitious (and the ad campaign was perfect), it’s sad that it didn’t work out. Also, now that I think about it, I’m pretty sure theaters were told what to expect, but didn’t have faith in the product, figuring nobody would stick around for 3-4 hours, so they went with the stronger film. Also, I think the distributor dropped the ball on the international scene, where they assumed a lack of history of grindhouses meant those zany foreigners wouldn’t “get it”.

  • Rock Baker

    Yeah, I was never clear on that. The double feature can’t be a custom exculsive to America, can it? And trashy exploitation flicks are most certainly not a US-only happening!