20th Century Fox is one of the several major studios that managed to buy up the movie rights to Marvel Comic characters back in the days of yore, before Marvel started making their own successful movies and then was bought for a tremendous sum by Disney.
By all rights, this should have meant that Warner Bros., who owns DC Comics, had a huge cinema advantage. After all, they owned the rights to ALL DC characters, while Marvel had fielded out the rights to several of its most iconic properties; Spider-Man, Fantastic Four, X-Men, Wolverine, Daredevil, Ghost Rider, etc. These rights also include a host of supporting characters for each property, including villains. Marvel, for instance, presumably can’t put Dr. Doom, Galactus or the Silver Surfer into an Avengers film, because they are included with Fox’s Fantastic Four rights.
The rights to Daredevil, I think, finally went back to Marvel / Disney this fall when Columbia was unable (after years of sitting around) to get a film into production in the specified period. Obviously Disney will be VERY diligent in reclaiming the rights to whatever characters they can, although it’s hard to see rival studios ever giving up the rights to Spider-Man and the X-Men, etc. Those franchises are cash cows.
The stumbling block for Warners’ seems to be that, while Marvel made their own movies since Iron Man, and thus the films were made with heavy input from the ‘comic book’ people. However, surely the movie people at Warners think they’re much smarter about movies than some dumb little comics people at DC could ever be.
So DC’s input isn’t given much account, leading to awesome stuff like the amazingly popular Green Lantern and Johan Hex movies, and that critically acclaimed David E. Kelly Wonder Woman pilot. Not to mention their amazing ability to not get into production about a dozen different high profile projects over the last five years.*
[*How long until Disney also decides it knows better than the small fry at Marvel? We’ll see. Marvel has surely bought itself some time with it’s amazing success. Even so, you know that across the vast gulf of corporate halls, the Marvel films are being scrutinized by Disney intelligences, cool and unsympathetic and which consider themselves far superior in all things.]Just as important, Marvel knew their films would be a connected skein, and one guy in charge of them. That meant there was an overseer to keep the ‘universe’ humming along as a whole. Warners’ has failed to do that. Indeed, they had to. Christopher Nolan was making his wildly successful Batman movies, and while he is purportedly helping to produce the upcoming Superman movie, which I believe will likely suck, he’s also made it clear he doesn’t intend to live his entire life making superhero movies.
So putting him in the mix for Superman is probably counterproductive, since that means there won’t be one person in charge of the entire DC cinematic universe. They could still appoint someone like that, to oversee things and work (very carefully, one imagines) over Nolan, but there’s no sign they’re planning to do so, and again, if they do odds are it will be the wrong person doing things the wrong way with the wrong goal in mind. See Warners’ hiring of the wildly inappropriate Ryan Reynolds to play the Green Lantern, because they thought they needed a ‘star,’ whether he fit the role or not.
Back to Fox has a highly mixed record in this sphere. They made the generally successful and artistically OK X-Men movies–the best being X-Men First Class, the worst by far being the horrendous Wolverine movie–while utterly screwing the pooch on the Fantastic Four movies. I gave them a mulligan on the first one, but they made exactly the same mistakes on the second one, which is unforgivable. Seriously, what the hell. Learn a lesson or two, why don’t you. (Speaking of ‘needing’ a ‘star’–Jessica Alba as Sue Storm? What the hell was that about.)
Anyhoo, Fox has at least attempted to learn from Marvel’s good example and Warner’s bad one, and hired one guy, comic book writer Mark Millar, to oversee what could be a very promising slate of upcoming Fox movies bases on Marvel properties; another Wolverine movie (not exactly hard to raise the bar there), X-Men: Days of Future Past, one of the classic X-Men stories that could, if done right, end up being a simply dynamite film.* Finally, they will take another bite at the Fantastic Four, this time a complete reboot. Hopefully they will get it right this time.
[*Of course, look at what Fox previously did with the Galactus saga, the greatest comic book story ever.]Now, this isn’t a slam dunk. You can do things the right way and still fail; it’s just that the right approach increases the chances of things turning out well. Meanwhile, it could be that Millar’s sensibilities will be wrong. One thing that apparently nobody can figure out is that Marvel’s comic book movies have been fun. Everyone seems to be hypnotized by that whole ‘gritty’ thing (of which Millar is an exemplar of in his comic books, all ‘mature’ sex and ultra-violence), which basically has worked for Nolan’s Batman movies and not anywhere else.
Can it be done? Sure. But if Fox believes the problem with the FF wasn’t that it was just poor sitcom-level writing (including typical ‘not getting it’ stuff like completely revamping seminal villain Doctor Doom for no apparent reason) but that it wasn’ t all, you know, dark and bloody and stuff like the kids like it today, they will hose it again.
If they do fail, I hope they fail spectacularly. Then the FF will end up back with Disney, which I wouldn’t mind at all.