Musings on John Carter…

It’s being widely reported that John Carter is an epic fiasco for Disney and will result in a $200 million writeoff for the company. I should note that a lot of people quite like the film, but clearly it’s not finding an audience.

Quick thoughts:

1) Stop making movies–especially super-expensive ones–if you have no faith in the concept. Remember the Tristar Godzilla movie that was ashamed to be a Godzilla movie? Here they dropped “of Mars” from the title because of the more than rocky box office history of films set on the red planet over the last few decades. And the trailers do everything they can to avoid the topic. So…why make a movie then which inherently involves a guy going to Mars?

Also, once the movie is made, you might as well run with it rather than shying away from what the movie’s about. Nobody had made a successful pirate movie in decades either until the Jack Sparrow movies came out.

2) I get why they didn’t use Burrough’s title of Princess of Mars, but again, the trailers avoid the fact that there’s a romantic element to the film. This is something that a) could have attracted female audience members, and b) differentiated this from Immortals, Wrath of the Titans, etc

3) You know what might be nice? A smiling, swashbuckling hero of the Robin Hood (ala Flynn), Zorro (ala Power) or Indiana Jones types. Why the hell are all these movies so dour? Again, is one secret of the Jack Sparrow films that they at least have some whimsy to them?

In the end, this might have been just a case where you were never going to get enough people to justify a $300 million production / advertising budget. So the die may have been cast from the moment this was greenlit. Even so, the marketing campaign clearly has contributed to the scope of the debacle.

If I were Disney I’d *really* be hoping The Avengers is huge.

  • Gamera977

    Just got back from the 3D version last night. I wanted to love this movie but ended up just liking it. I will be picking it up on DVD though.

    They did get some stuff just right. I loved the green martians and though I’ve heard some people complain I think Dejah Thoris was close to perfectly cast. I was so afraid they’d go with some Hollywood blonde with big plastic boobs. Though making her some sort of scientist really confused me, making her a warrior woman I can understand but that had me scratching my head.

    And it’s nice to see a movie that says war and violence is right when used for a good cause. Still I’m sick to death of the whole relectant hero BS, why do we have to wait over half the movie for Carter to get over his bellyaching.

    Anyway, I’m rambling – as I said good movie but not a great movie IMHO. And yes a $300 million budget is insane outside anywhere but Silliwood.

  • Ericb

    The title of this film was just so bland that if you didn’t know where the character came from you wouldn’t have any clue as to what the movie would be about (might as well have called it John Smith or John Doe). It seems to be an instance of playing it safe with a dull title rather than going all out by calling it Princess of Mars.  Maybe they were embarrassed about calling it Princess of Mars with the marketeers worrying that it sounded too cheesy and would scare off the 20 something audience.  Frankly I’d think the Princess title would have created more curiousity amoung an audience unfamliar Burrough’s work.  For most people Mars is a lifeless red dessert and they would be “what the hell would a princess be doing on Mars, what is going on with that movie” etc. Which might have generated some interest. 

  • Tim

    Is the world ready for a cross-dressing action hero? That’s probably why they didn’t go with John Carter – Princess of Mars as the title.  It also didn’t help that a lot of the dialogue was horribly silly, and not in a good way. It’s hard to hear stuff like “let’s go save helium” and not think “why don’t you go save hydrogen while you’re at it”.

  • Ericb

    What I meant was just dropping the John Carter part of the title.  It’s not like the character is a household name like Sherlock Holmes.

  • They may have avoided the Princess title because there was a direct to video John Carter movie released a couple of years ago, titled PRINCESS OF MARS. The film claims a certain achievement by being the first Carter film to actually get made after decades of attempting such a project, and it maintains a certain amount of cheesy B-movie charm for using so many familiar locations such as Vasquez Rock, Bronson Canyon, and what looks like that water treatment plant that Reb Brown always finds himself running around in. They probably hoped that casting Traci Lords as the titular figure would help sell a few copies as well. The resultant film is sort of fun, but hardly worth going out of the way to see. The film also departs from Burroughs’ text quite a bit, due mostly to budgetary concerns. One weird element, though, is that they changed the planet from Mars to some other world on the other side of the galaxy -yet characters on that planet still refer to it as Mars!!!! And this is purely through lazy scripting. One moment the planet is Barsoom, but later Lords calls it Mars without any explanation!

    At any rate, Disney probably didn’t want to have two films out there called PRINCESS OF MARS. It would be confusing, and it might give extremely unobservant people the impression that the Lords film was a Disney product.

  • Terrahawk

    Gamera, I agree with you there.  After about the third discussion of “Carter won’t fight,” it was pretty frustrating.  I think Ken’s third point hits the mark, the film needed swashbuckling and whimsy.  Kitsch couldn’t deliver it and the script lacked it.  Although, they did try to throw in some humor, it just wasn’t handled well.
     
    The actress playing Dejah Thoris wasn’t bad, but I think she was a bit towards the edge of the age bracket.  And yes, the scientist bit was confusing.  It was thrown in once and then discarded. 

    They should have just named the film “Barsoom”.  Only insiders would know it meant Mars and it would leave a little mystery.

  • On the other hand, I would have thought the name of John Carter would be deeply trenched within the pop culture enough to work on its own. One would think the name would have as much public recognition as, say, Sherlock Holmes, or Tarzan, or James Bond. But then, I keep overlooking the fact that the youth market takes pride in being artificially ignorant to the point that they’ve become fully (willingly) stupid.

  • Gamera977

    Thanks Terrahawk, nice to know I’m not the only one to feel this way :)
    Director and co-writer Andrew Stanton said about the title:

     ‘Here’s the real truth of it. I’d already changed it from A Princess Of Mars to John Carter Of Mars. I don’t like to get fixated on it, but I changed Princess Of Mars… because not a single boy would go.

    And then the other truth is, no girl would go to see John Carter Of Mars. So I said, “I don’t won’t to do anything out of fear, I hate doing things out of fear, but I can’t ignore that truth.”

    All the time we were making this big character story which just so
    happens to be in this big, spectacular new environment. But it’s not
    about the spectacle, it’s about the investment. I thought, I’ve really
    worked hard to make all of this an origin story. It’s about a
    guy becoming John Carter. So I’m not misrepresenting what this movie is,
    it’s John Carter.’

    The article is over on the Pajamas’s Media by Chris Queen. I wish I could post the link- if you web search Pjmedia and John Carter you should be able to get it to come up.

  • Beckoning Chasm

     Rock, I don’t think John Carter has much recognition outside hardcore Burroughs fans or people interested in science fiction/pulp history.  Sure, he was in (I think) ten books all told, but those wouldn’t have been read by the general public for probably forty years or so.  It would be the same case with Travis McGee, another beloved character who’s been in a lot of books, but mention his name to a Norm and they wouldn’t know who you were talking about.

    As Murray Hamilton might have said, “You say, ‘John Carter’ and people go, ‘Huh?’ “Wha?”  You add ‘Of Mars’ and you’ve got fanboys at the box office.

  • Mr. Rational

     Is the world ready for a crossdressing action hero?

    I think that’d be Divine.

  • Mr. Rational

    There’s not a single thing here that any reasonable person could disagree with from a production/marketing standpoint.  Which is why Ken won’t be running his own studio anytime soon.

    Seriously, though…you would think in a personnel infrastructure that includes thousands of people, exactly these ideas must have been brought up sometime.  So why didn’t they rise to the top?

  • Marsden

    I’m not Disney and I’m still hoping The Avengers will be huge.

  • thaddeus_urban

    Also, Holmes, Tarzan and Bond have constantly been in the public eye. TV shows, Disney movies, saturday morning cartoons, parodies, and so on. “Tarzan” gets 14 title matches on IMDB, “Sherlock Holmes” gets 23, and there are, what, 24 James Bond movies even if his name isn’t in the titles? How many John Carter movies have there been besides this one? How many video games or shows?

    You can say “Elementary, my dear Watson” or “Shaken, not stirred” or do that goofy tarzan yell and pretty much any American will know exactly what you’re referencing. John Carter is, frankly, obscure. Sure, the stories were influential, but that means nothing for market awareness. Neuromancer was hugely influential, and much more recently so, but you wouldn’t just slap that name on a feature film and expect it to coast to success despite a truly inept marketing job. I can’t even get John Carter at my local library!

    It’s fun to blame the kids, but it isn’t always accurate. This is all Disney’s fault. The movie could have been better, should have been cheaper, and was hugely mis-marketed.

  • thaddeus_urban

    The theory I heard is that the “of Mars” got dropped because “Mars Needs Moms” tanked. In my aspiring screenwriter days, I heard numerous professionals describe how hollywood executives pretty much operate on that level. The example I remember was Bachelor Party (with Tom Hanks).

    Writer: “Wow, people sure loved that movie. I guess clever jokes, a likable and well-cast lead, and a satisfying plot are what it takes to make a successful comedy.”

    Executive: “Wow, people sure love movies with donkeys in them.”

    or in this case

    Executive: “Wow, people sure hate movies with Mars in the title. Better change it. And better not say ‘from the creator of Tarzan’, because mumble mumble.”

  • Toby

    Heh, or how people apparently don’t like movies with question marks in the title – hence “Who Framed Roger Rabbit”.

  • Earl Allison

    I saw it last weekend.  I guess it was half-and-half.  Movie LOOKED gorgeous, the effects used to make the Martian creatures really worked.

    It’s been a long, long time since I read the books, so I wasn’t sure at first about the lightspeed Mars-dog — was he in the books or not?  My mother, who has read them again most recently (apparently they are in the public domain, so free to her on her Kindle) says it was in the book.

    I didn’t think the world-guiding types were in the books, and I certainly remembered that he got to Mars “just because,” that it was a “just go with it” thing.

    I completely agree that I’m tired of the dour, sullen, reluctant protagonists.  Can’t we have someone who smiles once in a while, or who seems to love life?  If nothing else, can’t s/he at least be happy a LITTLE?

    I guess overall it was okay.  The behind-the-scenes guys planning and guiding, I didn’t really like.  I will confess to being fooled with the double-surprise of John being alive to spring his trap to get back to Mars/Barsoom, though.

    I think the blue blood saved them from a worse rating.  Imagine John clawing his way out of the arena (and the beast’s chest) covered in RED blood!  Yikes.

    Rick Baker — I would agree with you, I thought John Carter had more name recognition, too.  I read those books in junior high (I was lucky — my mom loves sci-fi so I had my pick of old Tarzan, John Carter, and Pellucidar novels at that age).  Maybe I am just old :)

    The Avengers will have a huge opening weekend no matter what.  Will it have staying power?  Not sure.

    Take it and run,

  • I’ll grant that. Although the producers of PRINCESS OF MARS, who rushed their film into production when Disney solidified their plans to tackle the property, evidently assumed the character would have enough pull in the public mind to justify the film’s production. Otherwise, they could have just filmed any old space opera. The property has been ALMOST made into a movie for decades now, including a Bob Clampett project that, had it gone beyond the test reel, would have been the first animated feature film. The fact that none of these projects prior to PRINCESS OF MARS got off the drawing board WOULD seem to support your position.

  • Now why would boys NOT go see a film called A Princess of Mars? So long as the previews promised plenty of action, there wouldn’t be a problem. Older boys would go for the cheesecake factor (although Disney obviously toned this aspect way down from the way the titular character was described in the books). That’s just a stupid thing to say. 007 was surrounded by women, Octopussy even getting title billing, and yet that film series has remained popular with young boys as much so as adults.

    Now, if they wanted to argue that a title about a Martian princess might have given the wrong impression that the film were going to be a cheesy sci-fi exploitation picture and they were worried about alienating family audiences, I might be able to buy that.

    Honestly, this is elemental stuff. The draws are frightfully simple:
    Boys want monsters and action.
    Men want monsters, action, and cheesecake.
    Girls want beefcake.
    Women want action and beefcake.

    You’d think, of all film properties, John Carter of Mars would promise and deliver all of the above. Had Disney not been sheepish and just touted the film as Edgar Rice Burroughs’ A PRINCESS OF MARS, they would have hit all the high points. Did they even mention Burroughs in the ad campaign?

  • Luke Blanchard

    -I’ve been thinking the movie should have been called “Warlord of Mars”,(1) but Terrahawk’s “Barsoom” is a really good suggestion. The advertising could have gotten across the idea that Barsoom was an exotic alien planet.
    -I thought some of the changes made to the story – the transmission mechanism and longtime presence of the Therns on Earth stuff, the reluctant hero weighed down by his tragic past stuff – made the movie weaker. The former elements made it look like it was imitating “Stargate”. The reluctant hero element made Carter less likeable, and was in conflict with the likeability of Kitsch’s Carter when he was chivalrous and heroic. I wondered if the filmmakers had been misled by the idea that a hero has to go on a character journey.
    -The film didn’t make enough of the romance. The reluctant hero stuff even detracted from it, because for a while after he’d met Dejah Thoris he was still refusing to be a hero and mainly preoccupied with getting back to Earth.
    -Possibly the film had pacing problems. I think the battle with the apes should have been an earlier climax in the film.
    -Tars Tarkas would have had a more interesting storyline if he had not been the Thark Jeddak at the start and had won the position by killing Tal Hajus, to avenge his mate. It’s a while since I read it, but I think that’s what happens in the book.

    My objection isn’t that the filmmakers made changes, but that changes they made didn’t work well enough. I thought the content didn’t come across as dated at all. I don’t blame the filmmakers for making Dejah Thoris a modern heroine, but I think they didn’t figure out how to give her a strong role in the story.

    1) Carter doesn’t become Warlord of Mars until bk 3, but they could have put that in.

  • zombiewhacker

    Traci Lords as the “titular figure”?  Play on words, Rock?

  • zombiewhacker

    Another problem I have with the title:

    Wouldn’t millions of E.R. fans have been scanning the trailer and asking themselves, “Wait a minute, where’s Noah Wyle?”

  • Gamera977

     I dunno Rock about the title ‘A Princess of Mars.’ Considering how attractive the actress playing Dejah Thoris is and how she wears an outfit that’s pretty much a one-piece swimsuit the entire movie it would have made me want to go see it!

  • Beckoning Chasm

     Of course, if they’re REALLY been faithful to the book, as far as the costuming went….

  • Gamera977

    Yeah I know BC, lol. If they’d based her costume on one of the Frazzette (sp?) paintings …. rowr…

  • I’m not that clever. Besides, this was well after her days as a porno queen. When she made PRINCESS OF MARS, Lords was just an aging B movie queen, and I got the feeling from the behind the scenes segment that she was getting pretty bitter about it.

  • rizzo

    A B list character doesn’t make a whole load of money for a company when they spend $300million to make a (poorly promoted)movie about him and they’re surprised?  Allan Moore didn’t even use him in the main LxG, just in a secondary one…give me a break.