In practical terms, Marvel clearly has a huge advantage on the production side of things. They obviously have a team, lead by supergenius guru Kevin Feige, with the sort of firm hand on the reins that allows them to hire talented but small time TV and independent film directors to handle their massive projects.
Kiwi director Taika Waititi’s most recent films (Hunt for the Wilderpeople and What We Do in the Shadows) prior to being hired to helm the $180 Million Thor Ragnarok had budgets, respectively, of 2.5 million and 1.6 million dollars. One can only imagine in the job interviews he and other neophytes were told, “We will handle the production logistics, you just work to deliver a great movie.”
Meanwhile, the DCEU, with Warners Bros running thing, has relied on the supposedly safe, Old Hollywood route of hiring a pre-established ‘big time’ director to make several of their films. Things have not worked out so well.
Still, in the end, that’s not the sort of thing I mainly find interesting in terms of contrasting the two bodies of work. This is my main thought: When Marvel mulls bringing their often obscure characters to the screen, many with insanely complicated continuities running back as far as the 1940s (remember when Captain America was a werewolf?), mainly seems to ask, “What is the essence of this character?”
For whatever reason, Warners, which via DC owns easily the two most universally known superheroes in Superman and Batman, with Wonder Woman as well at least rivaling the most popular Marvel hero, Spider-Man, in cultural awareness, seems to look askance at their own properties. The question they ask isn’t “What is the essence of this character,” but rather, “How do we make these characters relevant to modern audiences.” The assumption that these venerable characters need major revamps to allow modern viewers to ‘get’ them, I think, is their biggest problem.
Thoughts?