After all, I’m sure the six of you still coming here will need a place to hang out.
Look, I realize this is partially a generational thing, as audience expectations shift in what they expect and want from films. (Although Hollywood does some of the shifting, so it’s not entirely organic.)
Horror movies still resist being elephantanized like action films and sometimes even comedies have. Making horror ‘bigger’ just doesn’t make it scarier. Horror is about feeling danger to individual character. Portray en masse peril and you’re shifting into disaster movie territory.
I feel personally this is a prime example. The American Ring remake is a pretty good horror flick on it’s own. This…well, first, it looks like it was partially inspired by Pulse, another Asian ghost movie that was also remade here. However, eventually you are making an apocalypse film, not a horror flick.
The trailer starts well, but once you introduce the notion of the video being on the Internet, and widely available instead of being passed around on VHS tapes, you lose that forbidden artifact thing and now it’s just another type of movie entirely.
Meanwhile, the reliance on souped-up visuals is also something that just doesn’t really help horror flicks much. Special effects in service of a scare, sure. But trying to turn horror up to 11 is seldom achieved by use of more computer technology.
It’s not all computer stuff, though. It’s trying to lard on more and more “cool” things; the bleeding webcam, the ring scar, the burning phone (?), the peeling skin, the hair she spits up…. And then it starts aping The Omen or some crap, and man, I just cannot care a dram.
Also, as usual, the two and a half (!) minute trailer reveals way too much about the film’s putative ‘mystery.’ Thanks for that, anyway. So much less work when actually seeing the film. Not to mention shows us scenes in the sequence they occur in the movie–in this case the trailer even features a day countdown!!!–so that we know roughly how the entire plot will advance for the great bulk of it. Ugh.
The more I watch it, the more awful it looks. And eventually I’m thinking that about the movie, not just the trailer.
Anyway, that’s my take.
Have a great week, everyone. If I get Wi-Fi access on my Kindle somewhere I might occasionally pop in, but otherwise I’ll catch you next weekend some time.