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Author Topic: Movie gross
Marsden
Initiate of Jabootu
Posts: 12
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Post Movie gross
on: April 4, 2012, 06:59
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How do matinee prices affect movie grosses? If the gross is the dollar amount of all ticket sales and a person goes to see the matinee, then that lowers the gross relative to seeing it in the evening, right?

I'm just curious, so much accounting is done and I wonder how the data is actually calculated or even gathered.
Guest
Minion of Jabootu
Posts: 134
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Post Re: Movie gross
on: April 4, 2012, 08:20
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To quote Freakazoid, 'Get your profit from the Gross, there is no Net."

Hollywood accounting is like Bistromatics. A form of math that changes the shape of the universe.
Capt_Nemo
Thrall of Jabootu
Posts: 81
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Post Re: Movie gross
on: April 4, 2012, 09:57
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Money isn't everything.

Sometimes its just plain old reputation. After all, if have a hit and still didn't make any money, you do show that you have the midas touch when it comes to properties. So others come to invest with you because might be able to show a profit on the next go around.
Petoht
Thrall of Jabootu
Posts: 83
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Post Re: Movie gross
on: April 6, 2012, 22:12
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I... I never actually thought about that. I guess that it lowers the gross relative to the later shows, and reduces the per-theater average. But, since everyone does matinees, and every film (except hoity-toity art films that don't care about take) does it, it balances out so nobody worries.
Guest
Minion of Jabootu
Posts: 147
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Post Re: Movie gross
on: April 7, 2012, 14:51
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Do they bother to keep separate tallies for matinee and evening crowds? I'd have thought they just totaled the day's take. (Then again, marketing is so scrutinized these days, I'm sure such minutia is recorded within an inch of its life.)
Capt_Nemo
Thrall of Jabootu
Posts: 81
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Post Re: Movie gross
on: April 8, 2012, 10:42
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Believe it or not, we have none other than Stanley Kubrick to credit (or blame) for the modern "Box Office Report."

According to following article, Kubrick had been unhappy with the lackluster showing for his Sci-Fi movie 2001: A Space Odyssey. To prevent this, Kubrick and his friend Mike Kaplan put together information on who the hottest theaters were in the country by gathering box office info. When he did A Clockwork Orange he made sure it showed in only those theaters and the result was a big barrel of money for Kubrick and the studios.

http://news.moviefone.com/mike-kaplan/stanley-kubrick-box-office_b_1195323.html?ref=moviefone
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